Finding Your Perfect Fit in an E-comm World of Shopping

You see a cute top or outfit online or in your Instagram or Facebook feed and you think hmm.. I really like that, but I don’t know if that would fit me? Before you “continue the scroll” or “abandon” that cart you just created, let’s talk fit.

I have a tendency 1. to never measure and 2. order sizes too big. In my mind I am thinking, well… I can either cinch it, sell it or eat my way into it! Don’t online shop like me, obviously!

In a world full of impulse buys and regrets, let’s take a step back before Paypal and make sure we know how to determine the right fit without being able to “try before you buy.” As you know, a lot of what you see online, you probably can’t find at your local big box store so making sure you will be happy with your unique, hard-to-find purchase only takes a few extra steps the first time and then you will have a winning formula for shopping online going forward.

Let’s talk about proper body measurements.

How to measure (in inches):  

  1. Bust/Chest: With arms relaxed at sides, use a tape measure around the fullest part of the chest/bust.
  2. Waist: Use a tape measure around the natural waistline, smallest part of waist.
  3. Hips: Standing with legs together, use a tape measure around fullest part of hips.
  4. Inseam: Use a tape measure inside length of your leg from crotch to bottom of ankle.

It is also important to look through the various photos provided, read reviews (where applicable) and also check out other items and how they look/fit. You want to also make sure the clothes are being displayed on a body as similar to yours as you can find. We aren’t all 110lbs. and 6” tall so we certainly can’t expect the same fit.

 Also, note whether they offer petite or regular sizes. I can usually size up in a petite or size down in a regular and get a similar fit. Although I am only 5’2”, I noticed that a lot of the petite sizes are just a little too short for me so I tend to buy regular sizes and modify accordingly (the curse of being a short girl in an average height world). 

As an extra layer of quality control, each piece of clothing we sell includes the following:

  • Product description
  • Measurements in inches
  • Model photographs of varying shapes & sizes
  • Photographs of models in clothing at different angles
  • Model’s actual measurements and height
  • Additional recommended products to pair with the item you are purchasing

If that wasn’t enough, I have also have included a sizing page. Here you will find additional information on finding the right fit. A recap of models and the sizes they typically wear as well as additional measuring tips.

You won’t find a big box store that goes the extra mile online to help you find your perfect fit. If all else fails and you still aren’t sure what size to order? Just ask. Email us at We are very responsive and would love to help you find the ideal collective to add to your wardrobe.

I hope this helps you feel more confident when you shop online. Now, go hit that check-out button on Southern Soul Collectives and let’s continue empowering you to feel as beautiful on the outside as you are on the inside.  Happy online shopping!

Remember, I love to tell the real stories of women doing life on their terms so if you would like me to share your story, send me an email. I believe we all have a unique story to tell that can impact the lives of others.

God Bless,

Meredeth, Souther Soul Collectives 

To shop effortless style for women of ALL ages, shapes & sizes, visit us at Southern Soul Collectives.


1 comment

  • Shelly

    So helpful! Thanks so much. Getting the wrong size and doing returns is the worst… as soon as I find my tape measure I am doing all the above! :-)

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